Infographics are effective because people have the tendency to base their decisions depending on what they can see. People are more comfortable if they can see how things work or what the information is all about when presented in a visual aid form. That is why infographics are very popular because they deliver information effectively. Infographics for business are easy to make nowadays because there are plenty of tools or software available in the Internet that can help people make their own presentation. Unfortunately, not all infographics can catch people’s attention or deliver messages correctly. The reason is that they were not created properly. The best way to get a great infographic presentation is to hire a company that specializes in infographic design service to do it for you.
If you hire professionals, you get professional output. That is how simple it is. Great infographic design service have expert researchers so that all the information that will be incorporated in the infographics are factual and up-to-date. They have professional graphic artists that understand how people react with visuals and know how to deliver concrete information through design. Unfortunately, there are also mediocre infographic companies out there that are not really worth your time and money. So how does one choose a great infographic design service? The following is a guide in choosing the best company for you.
Look at a company’s sample infographics. Check if they follow these guidelines in making an effective infographic presentation.
Show Data. It is important that the data is visible in a way that it is presented in an orderly manner. An infographic designer should make the message clear and not confusing.
Induce the viewer to think about the substance rather than about methodology, graphic design, the technology of graphic production or something else. The main purpose of infographics is to convey messages that are easily digested by the audience. The core of any infographic material is its substance. If the substance of the infographic is clear and solid, the other aspects will just follow suit.
Avoid distorting what the data have to say. An infographic design service provider should make sure that the facts they convey are directly sent to the audience and are not lost along the way.
Present many numbers in a small space. Numbers should be grouped near each other so that the presentation will not look cluttery.
Make large data sets coherent. Large data sets can be confusing if not presented in an orderly fashion. Information presentation should have a smooth flow.
Encourage the eyes to compare different pieces of data. An infographic design service should make presentations that are not only easy to the eye but can also stimulate people’s thought process. Presenting two sets of data in a way that they can be compared properly is a good way to present business proposals for example.
Reveal the data at several levels of detail, from a broad overview to the fine structure. Getting the attention of the audience can be done by big and bold colors. The main information should be laid out this way. Additional supporting information can then be added near the main idea.